Looks just like the Human Scale one, but cost less. I don't know what the differences are. But, this is one has been great so far. No issues holding up my BenQ XL2720Z rated at 16 Lbs. The manual says the mount can hold up to 19 Lbs. So, I have room to grow. The arms moves smoothly and stays firmly. It looks attractive and even has good cable management. I also like how it reminds me of a robot-arm, so the cool factor is... well, cool. The item also arrived in about a week using Free Shipping. Highly recommended single monitor arm mount!